it's a saturday morning and i'm watching cartoons

big surprise, huh? i think since i've left college, i've watched more cartoons in these past 7 months than i did in my first 23 years. maybe it's a Peter Pan syndrome and i just don't want to grow up, or it's an escape to when times were better and i didnt have responsibilities.

i love my lucky charms and wouldn't trade them in for anything, but my last venture down aisle 9 of my local Ralphs has left me a little disheartened to say the least. it used to be that you could close your eyes, reach out for any given box of sugar coated, fruity, frosted, marshmallowy blend of granola, pebbles, or flakes, tear the sucker open, thrust your little paw into the box and pull out a quality piece of plastic notsomuch bent on entertaining, but rather the reason you bought the cereal in the first place. take a look around now and you'll find that everything is about better tasting/lower calories/fewer carbs/higher fiber...and the toys suck (if they're even there). seems more often than not you have to collect, like, 18 proofs of purchase and mail away for trading cards, or CDs or something else that's really dumb that Kellogs and General Mills should have shoved in the box in the first place. The reason people buy non-name brand cereals is because they're less expensive. they don't even include toys. surely the marketing braintrusts behind these big name labels realize that the only thing that can justify their higher price is an insignificant piece of colored molded plastic. but alas, it isn't meant to be.



the only reason Kellogs hasn't followed General Mills into the bowels of the stock world, only to find itself climbing its way back to even money, is because of this huge eat healthy trend the soccer moms of america have begun. the betty johnson's across the country are ponying up at least $4 for a half the regular size box of Special K Red Berries, not to mention the addition of new Eggo french toast sticks which i absolutely love but hate to admit. so if Kellogs would only put more effort into their marketing tricks to hypnotize the children of the great United States of America into buying their cereal, they wouldn't have to bastardize the only good thing the french ever gave us besides the Statue of Liberty.
- posted by yeah...about that... @ 9:53 AM